This product category seems quite easy to invest in as well as distribute and with favourable market conditions several players have joined the industry over the last few years. This trend accelerated after demonetization which resulted in large scale inflows into mutual funds. However we believe what matters more is not what everyone is doing but why and how they are doing it. We focus on the investment process over long time periods, have over two decades of experience in mutual funds and have been part of several business cycles. Hence we understand investor psyche deeply and have developed high levels of conviction.
We work assiduously to ensure our clients achieve their desired goals and wealth aspirations. We strongly believe the process of planning finances and then identifying the optimal schemes to meet various objectives is more important than merely investing based on past performance.
We meet every fund manager responsible for managing our clients' money as we believe the jockey is as critical to the cause as the horse. We use qualitative and quantitative metrics to identify fund schemes likely to be more consistent and add value to our clients' portfolios. We often go against popular trends in fund selection which helps us identify more 1st quartile schemes and long term out-performers.